KPMG
94 believes it ’ s imperative that companies truly grasp their business strategy , otherwise they may get side-tracked or distracted by new digital trends .
“’ Digital ’ by itself is not a strategy , it ’ s a tool ,” he asserts . “ It ’ s critical to understand that isolated digital strategies generally don ’ t lead to the transformational result that business owners are after . You ’ ve got to reverse the equation and ask ‘ what are the business goals ? what is the problem you ’ re trying to solve ? and what ’ s the role of digital in that ?’
“ Ongoing digital transformation isn ’ t always easy . It requires a clear vision and commitment . In my opinion , I think the ultimate outcome of any digital strategy is that it delivers back time ; time that can be delivered to the end user and which can add value elsewhere . At KPMG NZ , our strategy started with strengthening and stabilising our foundations before moving to unlock and transform
OCTOBER 2018