SUPPORTING FOCUSED STRATEGIES
KPMG
92 the so-called ‘ FANG effect ’ is elevating consumers ’ expectations . This has encouraged KPMG NZ to raise the bar to meet their demands .
“ The FANG effect has lifted the UX expectation across the board ,” he observes . “ If the applications don ’ t collaborate like Facebook , enable procurement like Amazon , look as cool as Apple , allow users to consume media like Netflix and search like Google , you ’ re missing an engagement opportunity with your clients and staff alike . These giants have set the bar for user experience and it ’ s driving customer expectations . Smart businesses who respond to this will be a step ahead of the competition .”
SUPPORTING FOCUSED STRATEGIES
Pettigrew is keen to deliver technologies that add value . Yet before he talks about digital tools he
OCTOBER 2018