Manufacturing Magazine November 2024 | Page 98

Supply Chain & Operations Director at Britvic .
“ We have a disciplined approach when it comes to expanding our product portfolio . This involves undertaking a detailed evaluation of each potential target and how it will enhance our strategy .”
Britvic ’ s strategy is informed by three core principles that are inherently tied to operational excellence : sustainability , nutrition and connecting with customers .
With Britvic ’ s strong commitments to sustainability , efficiency and its customers , the manufacturer will do more than exist going forward . Instead , it looks set to thrive .
Sustainability : Going beyond the bottle Britvic was founded way back in 19th century Britain as the British Vitamin Company .
Since then its ethos has always been rooted in doing good while doing well . The company ’ s sustainable business programme , called Healthier People , Healthier Planet , seeks to integrate nutrition and sustainability throughout Britvic ’ s practices .
On the sustainability side , Britvic is seeking to – very literally – go beyond the bottle .
“ Britvic ’ s R & D team is continuously exploring innovative ways to use digital technology to serve high-quality drinks without the need for problematic or unnecessary single-use packaging – something we call Beyond the Bottle ,” says Nigel . “ Our R & D and brand experts have been pioneering new forms of technology to create additional premium serve options .”
Britvic ’ s ‘ Beyond the Bottle ’ focuses on reducing packaging through dispense
98 November 2024