SUPPLY CHAIN MANAGEMENT
and sales growth in various regions ,” Nigel explains .
“ Our focus on perfect store execution and increasing our merchandising team by 39 % has been crucial , along with efforts to optimise supply chain costs near our factories .”
Britvic has critically boosted investment in its key brands through campaigns like music events for Extra Power , Carnival Sponsorship in Rio and Back to School for Fruit Shoot .
In addition to engaging with consumers , Britvic also strives to help local communities in Brazil . The manufacturer partners with Mesa Brasil , the largest food bank network in Latin America .
These efforts mirror those of global manufacturer Kraft Heinz . The company ’ s Quero brand helped reduce food waste and hunger in the municipality of Nerópolis , Brazil , delivering 14,000 pounds of produce that would otherwise have been wasted to more than 300 food-insecure families .
“ Our Foundation – The Kraft Heinz Company Foundation – is committed to alleviating global hunger and improving access to nutrition ,” says Andrea Luigi Budelli , Chief R & D Officer for Developed & Emerging Markets at Kraft Heinz Company . We ’ re currently focused on our goal of providing 1.5 billion meals to those in need by 2025 and are making great progress .” In Britain and beyond , Britvic is a beacon for beverage manufacturers , proving that progress and principles are closely interlinked .
Kraft Heinz Rise Against Hunger campaign
108 November 2024