SUPPLY CHAIN MANAGEMENT
“We ’ re providing great tasting drinks that are better for everyone by reducing calories and adding vitamins and minerals ”
NIGEL PAINE SUPPLY CHAIN & OPERATIONS DIRECTOR , BRITVIC
Nigel continues : “ MiWadi , Robinsons Benefit Drops and Purdey ’ s are great examples of brands that offer added functional benefits to consumers , with health benefits such as vitamins and minerals .”
Britvic ’ s commitments to nutrition reflect the final value that informs its operational excellence – connecting with and enriching the lives of customers .
Britvic in Brazil : Connection and commitment While Britvic is a beloved British fridge staple , it ’ s also a global brand that seeks to supply delicious , nutritious drinks across the world .
“ We are building a diverse and inclusive culture that embraces all , prioritises wellbeing and rewards dynamism ,” Nigel asserts . “ We ’ re working hard to make a positive contribution in the communities we serve .”
One nation where Britvic is expanding its positive contribution is Brazil .
The manufacturer first entered the Brazilian market in 2015 and has since grown its fruit juice brands Dafruta , Maguary and Bela Ischia into strong national brands . Last year , Britvic acquired manufacturer GlobalBev and three of its Brazilian soft drinks brands : energy brand Flying Horse , juice brand Juxx and acai smoothie brand Amazoo .
The deal also included a sophisticated warehouse , which supports the operations of Britvic ’ s food processing company Be Ingredient in Brazil , which provides them with natural ingredients . “ Our strong recent growth in Brazil has been driven by strong distribution
106 November 2024