SUPPLY CHAIN MANAGEMENT
“Our Healthier People strategy is focused on our consumers , our employees and our communities ”
NIGEL PAINE SUPPLY CHAIN & OPERATIONS DIRECTOR , BRITVIC
“ At Danone , we believe the health of people and the planet are interconnected , as expressed through our company vision ‘ One Planet . One Health .’,” says Veronique Penchienati- Bosetta , Deputy CEO at Danone Group .
As the former GB & I Accounts Director at Danone , Nigel played a vital part in executing this company vision .
Today , he does the same for Britvic on a larger scale , helping shape its Healthier People strategy across operations and the supply chain .
“ Our Healthier People strategy is focused on our consumers , our employees and our communities ,” says Nigel .
“ We ’ re providing great tasting drinks that are better for everyone by reducing calories and adding vitamins and minerals , which , at a time of rising costs , remain good value for money .”
Across Britvic ’ s entire brand portfolio , the average calories per serving is only 20 . The calories are even lower in Great Britain , at only 11 .
“ We also continue to promote brands such as Aqua Libra , which is both light in calories and contains no artificial ingredients , and Plenish , which offers a natural plant-powered alternative to dairy ,” Nigel says .
Britvic moved to acquire both of these brands recently , strategically responding to the growing consumer desire for more plant-based and health-conscious drink products , while furthering broader nutrition .
104 November 2024