PEOPLE & SKILLS
“ IBP IS THE PROCESS WHICH CONNECTS THE STRATEGY TO THE BUSINESS PLAN AND ENSURES THE DELIVERY OF BOTH , PROVIDING THE FOUNDATION FOR EFFECTIVE DECISION-MAKING TO DELIVER FUTURE GROWTH ”
62
— Birgit Breitschuh , Partner , Oliver Wight EAME
product versus distribution brand trends , market prices etc .
2 . Agree the values ( percentage , numbers ) in the assumptions .
3 . Agree on the effect the assumptions have on the numbers .
Driving understanding of step three is especially key , so that correlations are not only identified more quickly , but the people can articulate which assumption has changed if the planned numbers need to be adjusted . Get this right , and it enables the decision-making crucial to achieving growth in sales and profit .
NOVEMBER 2019