USING TECH TO CREATE OPPORTUNITIES
Paul Smith
helps people gain the skills that they need for jobs in the digital economy – can support . It empowers everyone to learn in-demand technology skills for free online . For manufacturing , this could include data management or app development ; digital skills aligned to the future of the industry .
Whether it ’ s adapting to working effectively alongside AI and automation or learning to build the mobile-first apps customers now expect , the Fourth Industrial Revolution demands a transformation in skills as well as technology .
USING TECH TO CREATE OPPORTUNITIES
While technology is the biggest enabler of the Fourth Industrial Revolution , people are the largest driver . Smart manufacturing will create new and different types of jobs in fields such as data analytics as well as the need for quality control and technology maintenance .
Already , forward-thinking manufacturers are using technology to create new “ direct to consumer ” business models with a focus on customer service to deliver a differentiated customer experience .
37
Paul Smith
ABOUT THE AUTHOR
Paul Smith is the Executive Vice President & General Manager , UK & Ireland at Salesforce . As General Manager , he is responsible for leading the company ’ s growth and business strategy in the UK . Paul first joined Salesforce in 2012 and has held leadership roles across Salesforce ’ s Marketing Cloud and Cloud Sales teams in EMEA . Prior to joining Salesforce , Paul spent more than 20 years in the digital media and tech industries , with global companies such as P & G and Microsoft as well as growing startups including Techlightenment . Based on his extensive digital experience , Paul is often sought to speak at industry conferences and events , where he shares how brands can leverage technology and data to build better relationships with their customers .
www . manufacturingglobal . com