time report systems for optimising our fleet ’ s efficiency ,” says Chantoumakos . He adds : “ Industry 4.0 is expected to provide a direct connection between the consumer and manufacturers , making the industry almost immediately responsive to consumer feedback and developing needs .” In Nigeria , this is perhaps truer than anywhere else in the world . “ In this market there is a paradox : while the basic infrastructure remains a challenge in several areas across the country , internet use is extremely high , especially amongst younger people ,” Chantoumakos elaborates . “ I recently read that Nigeria is second worldwide , behind the Philippines , in time spent per capita on social media . This indicates the huge opportunities we have to pull feedback from consumers almost instantly and adjust our plans accordingly .”
Looking to the future , Chantoumakos is confident that the Nigerian Bottling Company will continue to live up to its tradition of excellence within the market by incorporating digital technologies that allow it to meet demand in a sustainable way . “ We ’ ve
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