EPSON IN EUROPE
TECHNOLOGY
44 of production . Ohlsson believes it ’ s one of the big advantages for Epson in a competitive market . This commitment to high quality allows Epson to retain a premium positioning in a crowded market . Epson ’ s own rules on sustainability thinking are maintaining this position . “ Energy efficiency is a key part of Epson ’ s contribution into the global push towards combating global warming , and also a big differentiator from our competitors ,” adds Ohlsson .
EPSON IN EUROPE
Epson ’ s factories supply the local market in Europe but no production takes place there . The R & D and development is done in Japan , with manufacturing carried out in China , Indonesia and the Philippines . As part of a global organisation , Epson ’ s role in Europe is to ensure sales functions are operating within the global supply chain . “ Our core role here is selling ,” explains Ohlsson . “ IT technology is a very competitive market and if you don ’ t have a unique positioning you will struggle to sell . This is the case in various industries – particularly consumer electronics such as flat
MAY 2020