Manufacturing Magazine May 2020 | Page 31

EMBRACE UP- AND CROSS-SELLING
Showpad : What We Do
EMBRACE UP- AND CROSS-SELLING
Moving from offering products to offering services may seem like a small step , but it can be a giant leap for organisations . This is where ongoing sales training and coaching are crucial to help your salespeople develop the necessary new consultative approach ; adapting different mindsets and mastering necessary new skills . You need to turn your product specialists into solution generalists who feel comfortable with a much broader range of offerings and services - and can demonstrate value to customers . After all , in B2B sales , the salesperson is still the most influential factor in a purchasing decision .
Although practice makes perfect , recent research from Showpad , has revealed that manufacturing sales training stops after induction for more than half ( 53 %) of staff . One tactic for continuous learning and practice is to record your salespeople giving their new pitches and have managers and peers rate and share feedback that helps them improve their skills with this new kind of selling .
Not only is selling a service a very different proposition to a product-driven
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Showpad : What We Do
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