43 an idea in which he saw potential from the beginning . “ When we considered all sorts of new and emerging technologies in packaging , I came across TRAKRAP ,” he explains . “ To cut a long story short it was something I believed in and was passionate about as I felt it was the answer for the future . The owners of that company asked me if I ’ d join them and it was one of those life moments where you think , “ I ’ d like to try and build something from scratch . “ As CEO I should be setting the direction , leading , employing the right people , and preparing with investment and growth . However , in reality you get mixed up with customers and most of your time becomes problem solving . I think it ’ s the case for every growing business and I don ’ t think any small and medium sized enterprise ( SME ) CEO would say any different . The things I should be doing I don ’ t spend enough time on , and the things I shouldn ’ t be doing I spend too much time on .”
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