KTM
24
“ IF WE WANT TO BE SUCCESSFUL ABROAD , WE NEED LOCAL TALENT ”
— Luca Martin , Managing Director at KTM ASIA Motorcycle Manufacturing Inc
people who believe in our values . If we want to be successful abroad , we need local talent because only they can help KTM better understand the local culture .”
The Philippine plant is KTM Group ’ s third manufacturing facility , with its first located in its home country of Austria and the second in India . In selecting Asia as a key market , Martin contends that as the group ramps up its production , the Asian market will play a key role in its future growth strategy . “ KTM Group has recorded record volume production eight years in a row . Every year we ’ re producing more and more bikes and in 2018 , we saw a total sales increase of about 10 % to 261,000 motorcycles . KTM is one of the most well-known brands for off-road in North America and in Europe we are now one of the biggest OEMs ( original equipment manufacturers ) but the future growth of KTM Group cannot be as strong without Asia .”
KTM Group ’ s reputation precedes it . To disrupt the Asian market KTM Group will undoubtedly rely in on its raceproven success . Its distinctive orange motorcycles have crossed the winning line at 18 Dakar Rallies in a row and KTM racers have gained 281 world
KTM Board of Directors
MARCH 2019