ASIA
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21 think it ’ s important that we visit them . We need to create a face-to-face relationship ,” he asserts , “ but at the same time , I think that digital platforms can help buyers be more productive because they can count on reliable data to select suppliers .”
As well as developing a new supply chain , KTM Group also had to contend with the challenge of getting the right talent and expertise on board , however when your brand is one associated with adrenaline and speed it seems that finding employees who are passionate about the product isn ’ t too
“ THANKS TO AYALA GROUP ’ S SUPPORT , WE ’ VE BEEN ABLE TO START PRODU- CTION IN A VERY SHORT TIME : WE ’ VE BEEN ABLE TO MOVE FROM A STARTUP TO A SCALEUP COMPANY ”
— Luca Martin , Managing Director at KTM ASIA Motorcycle Manufacturing Inc
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