KTM
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“WE STARTED PRODUCTION FOR BOTH LOCAL AND EXPORT MARKETS JUST OVER A YEAR AGO AND WE ARE ALREADY PRODUCING MORE THAN 7,000 UNITS A YEAR ”
— Luca Martin , Managing Director at KTM ASIA Motorcycle Manufacturing Inc
As part of this ambitious strategy , the company forged a US $ 2mn joint venture with Ayala Group ’ s offshoot Adventure Cycle Philippines Inc and a new subsidiary , KTM Asia Motorcycle Manufacturing Inc . ( KAMMI ), was born . Today , the company produces bikes such as the KTM 200 Duke and RC 390 at its state-of-the-art manufacturing facility in Laguna , right in the heart of the Philippines , offering the perfect springboard for KTM Group to enter Asia . “ We started production for both local and export markets just over a year ago and we are already producing more than 7,000 units a year ,” enthuses Martin . “ We have big hopes for the Southeast Asian market .”
Tackling a new location is a challenge for any firm , but with its strong local partnerships , KTM Group has been able to hit the ground running . “ Thanks to Ayala ’ s support , we ’ ve been able to start production in a very short time : we ’ ve been able to move from a startup to a scaleup company ,” Martin observes . “ They really helped us establish strong relationships with local suppliers and this is one of the key advantages of setting up this joint
MARCH 2019