BRAY INTERNATIONAL , INC .
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“ It ’ s important we keep up with what our customers face today , but also respond to the technology trends in the industry that will take them to the next level tomorrow ”
— Brindesh Dhruva , Chief Technology Officer of Bray International
product with consistent high quality .
Commercial success doesn ’ t come serendipitously , even for great products . It begins during the early phases of a product development process in identifying customer needs , getting their input & influence into the design process and ensuring good market introduction . “ I ’ m a firm believer that good product introduction doesn ’ t happen accidentally . It comes as a result of a very deliberate approach of bringing products to market ,” explains Dhruva . “ That means we engage our customers very early on during development to ensure we get the requirements right . It means we understand the voice of the customer , the customer ’ s needs and then incorporate those findings into our product requirements and our service & sales organization .”
With industry 4.0 driving the manufacturing industry forward , companies such as Bray rely on innovation and the ability to understand the latest trends to leverage & provide products & solutions . “ It ’ s important we keep up with
MARCH 2019