KTM
LUCA MARTIN , MANAGING DIRECTOR AT KTM ASIA MOTORCYCLE MANUFACTURING INC ., REVEALS HOW THE FIRM IS READYING ITS SUPPLY CHAIN FOR ITS NEXT FRONTIER : ASIA
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I f you ’ re a motorcycle enthusiast , KTM Group will be a company firmly on your radar . Offering everything from trailblazing street bikes to dirt-shredding motorcycles , KTM has earned its reputation as Europe ’ s largest motorbike manufacturer and now , on the road ahead , it has its eyes firmly set on a new horizon : Asia .
One integral player at the heart of this expansion is Luca Martin , Managing Director at KTM Asia Motorcycle Manufacturing Inc . Martin is a seasoned professional when it comes to two-wheeled vehicles : he started his career as a mechanical engineer , specifically working on vehicle engine development where he used artificial intelligence ( AI ) to optimise mechanical components . His next career move saw him at Ducati . “ I helped to create the complete supply chain of Ducati in Asia from scratch ,” Martin recalls . “ We had to find new suppliers , develop new components locally to optimise the factories out there .” This was no mean feat , but Martin helped to establish Ducati ’ s Asian presence and therefore when KTM Group readied itself to enter the Asian market , Martin was an ideal candidate for the job .
MARCH 2019