Manufacturing Magazine May 2015 | Page 93

BRAZIL

. Services provided by international trade agents ;

. Development of pop-up showrooms to generate deals and to position brands .

Image promotion

. Participation on Vogue , fashion magazine with international circulation ;

. Photocall , events to improve the relationship with the international press ;

. Image Project , with journalists from international industry publications in the main footwear fairs in Brazil ;

. Fashion Bloggers , project that brings renowned fashion bloggers to know Brazil and to promote Brazilian shoes in their respective countries ;

. Public Relations services in major markets to develop member brands ;

. Walk of Fame , with placement in events with celebrities in the United States ;

. Fashion Trip , coming of editors of leading fashion publications around the world , with visits to factories , concept stores and showrooms to promote the brands ;

. Campaigns with Brazilian footwear for the end audience in major world centers of consumption ;

. Support to charitable projects through the branch Brazilian Footwear Social , strengthening the brand through the practice of social responsibility .

Association Information

NAME
Abicalçados - Brazilian Footwear Industries Association
INDUSTRY
Footwear
HEADQUARTERS
Novo Hamburgo / RS Brazil
ESTABLISHED
1983
N O OF MEMBERS
117
MANAGEMENT
President : Paulo Schefer Executive chairman : Heitor Klein Projects Manager : Cristiano Körbes
www
. abicalcados . com . br 93