BRAZIL
. Services provided by international trade agents ;
. Development of pop-up showrooms to generate deals and to position brands .
Image promotion
. Participation on Vogue , fashion magazine with international circulation ;
. Photocall , events to improve the relationship with the international press ;
. Image Project , with journalists from international industry publications in the main footwear fairs in Brazil ;
. Fashion Bloggers , project that brings renowned fashion bloggers to know Brazil and to promote Brazilian shoes in their respective countries ;
. Public Relations services in major markets to develop member brands ;
. Walk of Fame , with placement in events with celebrities in the United States ;
. Fashion Trip , coming of editors of leading fashion publications around the world , with visits to factories , concept stores and showrooms to promote the brands ;
. Campaigns with Brazilian footwear for the end audience in major world centers of consumption ;
. Support to charitable projects through the branch Brazilian Footwear Social , strengthening the brand through the practice of social responsibility .
Association Information
NAME
Abicalçados - Brazilian Footwear Industries Association
INDUSTRY
Footwear
HEADQUARTERS
Novo Hamburgo / RS Brazil
ESTABLISHED
1983
N O OF MEMBERS
117
MANAGEMENT
President : Paulo Schefer Executive chairman : Heitor Klein Projects Manager : Cristiano Körbes
www
. abicalcados . com . br 93