BRAZIL
Abicalçados press conference in Couromoda
Abicalçados ’ executive chairman , Heitor Klein , stresses the importance of the program for the qualitative development of Brazilian footwear exports , which before the partnership with Apex-Brasil were sold under the private label mode , that is , without their own brand . Signed for the first time in the year 2000 , the agreement with Apex-Brasil resulted in an increase of more than 50 % in the number of destinations for Brazilian products . “ Exporting Brazilian companies have become protagonists of the process by adding value to their products and establishing their brands in the international market ”, says the executive , noting that 14 years ago shoes were shipped to a hundred countries . Last year , the products were sent to 150 destinations .
The Brazil that works Apex-Brasil ’ s president , Maurício Borges , took advantage of the ceremonies to sign the renewal of the project to emphasize the partnership between the
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