BRAZIL square meters ( 39,688 square yards ) industrial park with modern structures and state-of-the-art technology , aiming at improving service logistics as well as to serve new manufacturing demands . Besides the company ’ s remarkable physical changes , Brascabos also had a significant increase in the number of employees , reaching 2,283 by the end of 2014 .
To overcome market challenges , such as foreign competition , Brascabos is always watching out for new solutions , despite its maturity in the sector . “ In order to defend ourselves and maintain our sustainability , we are progressively adding value to our products to stave off commodification . In other words , sell an idea , not a product , to the client . That way we are creating technical barriers that go beyond the product itself ,” asserted Paloschi .
As for management strategies , Paloschi explained that the company adopts a lean manufacturing philosophy as one of the main production administration models . “ We have an internal lean training program in which we diffuse knowledge on main tools . In 2013 , we reinforced the investment in this area , creating a new structure dedicated to entrenching a lean culture ,” he summarized .
General Manager , Glauber Marçal Rizzi
Manufacturing , technological innovations
Socio-environmental commitment In addition to the important ISO Quality Management , Automotive and Environmental standardizations in the Rio Claro and Manus
Break room
www . brascabos . com . br 59