“ Glass consumption by the auto manufacturers has been increasing over the past years due to the fact that the glass industry has also grown and the glass itself has become a component of differentiation in many aspects ”
PILKINGTON
Windshield line in Caçapava , SP
“ Glass consumption by the auto manufacturers has been increasing over the past years due to the fact that the glass industry has also grown and the glass itself has become a component of differentiation in many aspects ”
– Fabrício Kameyama , Commercial Director of Pilkington for Latin America
In addition , the director recalls the challenges that come with innovation to keep up with the market demand . “ The main challenge presented in our local market is balancing technological innovation and economies of scale . Our market is still too focused in small cars , of entry segment and low technological content , which winds up hindering the implementation of technologies already in use in European , American and Japanese cars ” explains Kameyama .
In order to keep up with the innovation rhythm , Pilkington has been attempting to adapt some group technologies to local markets such as panoramic sunroofs , components ’ illumination
36 May 2015