FINE HYGIENIC HOLDING
to the group and brings us closer to our consumers and customers ,” he adds .
The digital transformation has had a profound effect on how FHH ’ s workforce employs its resources , as El-Wazir explains . Now , the work of numerous employees from across the group is completely dependent on the latest technologies and software .
Certain mobile based applications for example , did not only improve sales ’ efficiency , but also created a more comfortable and convenient way of doing business .
According to El-Wazir , Business Technology serves as a significant value driver for the business . One of the BT responsibilities is to improve performance through providing business solutions that help grow the business . “ This is
82 April 2016