EUROPE are , we strive to provide the same promise of performance and service to that customer .”
Michel Gerard adds : “ Each industry has a range of specific needs , which at Houghton we strive to address and predict . Let ’ s use the automotive industry as an example , as it is a very challenging market where competition is very tough : the automotive customer is always looking to increase productivity and efficiency , as well as to improve quality .”
“ If we are to provide the right solution for this customer , we need to understand its needs all the way down to individual plant level , while also understanding its drivers from a global perspective . We often run audits at customers ’ plants - we want to know how their processes work and what kind of process we can help to develop .”
“ We try to impact the whole manufacturing value chain which means that we know all the plant production processes and we understand where Houghton ’ s solutions can provide value and savings for the customer .”
Talent management Ensuring that the company ’ s goal to retain its position as a global leader is fully understood , adopted and delivered across the world is no mean feat . Even with the best business model in place , no company can function without the collective efforts of its employees , which is why Houghton ’ s management teams make sure that
Mervyn Chung-Fat Director of Marketing and Product Management
Mervyn Chung-Fat has 17 years of experience in the metalworking industry - in abrasives and metalworking fluids . He has worked in North America , Asia and Europe . He joined Houghton in Europe in 2011 as the Product Management Team Leader for Europe , Middle East and Africa ( EMEA ). Now , he leads the global product teams for the automotive and aerospace markets in addition to the marketing responsibilities for EMEA . Chung-Fat earned his BS Industrial Engineering from Worcester Polytechnic Institute .
www . houghtonintl . com 39