Manufacturing Magazine March 2015 | Page 83

GW PLASTICS
USA truly loyal and engaged workforce .
The second pledge of GW ’ s mission statement reads : “ Customers are the only reason for GW ’ s existence and must be treated as such .” Speaking on this point , Riehl points out that when you get stability of ownership and leadership , paired with a highly trained , motivated and engaged workforce , you get very solid alignment with customers . “ We really focus strongly on aligning with our customers . We work hard to make sure we achieve the right fit , so that our business , our culture and our way of working together , which is predominantly a collaborative mindset , aligns well with our customers ,” said Riehl . “ We work very hard to satisfy our customers . Our focus is really on making sure that we remain exceptionally customer-focused . For all the people of GW , fostering a strong and lasting customer relationship is of the greatest importance .”
Furthermore , most of GW ’ s senior management spends much of its time outside of the office visiting with customers . As part of that , in-person , quarterly , customer business reviews are strongly encouraged to ensure proper business alignment . “ If you look at our customer base , it ’ s composed primarily of Fortune 1000 companies , where we are the preferred supplier to most , and where we have customer relationships that typically exceed 10 years . That ’ s of critical importance to us ,” said Riehl .
GW ’ s third element of their mission statement reads : “ Quality of product and services is the number one priority . We must strive for excellence in everything we do .” As such , quality is a very high priority for the Company , starting from Riehl and reaching throughout the Company . Their focus on quality is intense to the degree that it challenges every employee in every department of the Company .
The fourth component of GW ’ s mission statement holds that “ Profits and enhanced shareholder value are absolutely essential to the success of the company .” “ GW has never shown a net-income loss in its history ,” said Riehl . “ We ’ re responsible financial stewards ,
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