SUSTAINABILITY
The management team is examining technical feasibility and holding discussions with partners to develop a sustainable, robust plan.
“ WE ARE CONSIDERING THE EXPANSION OF OUR PRODUCT PORTFOLIO IN ORDER TO GROW IN HIGHER- MARGIN SEGMENTS”
Dr Michael Leiters CEO Porsche
Forecasting returns and sales for 2026 The forecast for the 2026 financial year anticipates continued challenges in the global market. Geopolitical uncertainties and US tariff policies are expected to remain in place.
Despite these factors, the group expects a higher operating return on sales in the range of 5.5 to 7.5 %. Assumed sales revenue is projected to be between € 35 and 36bn.
Global upheavals and intense price competition, especially in China, continue to impact earnings and delivery figures. Porsche delivered 10.1 % fewer vehicles in 2025 compared to the 310,718 units delivered in 2024.
Deliveries in China fell by 26 % to just under 42,000 units. In response, the company ensured a balanced regional distribution of its fleet. North America remained the largest market, with 86,000 vehicles delivered.
To address the subdued demand for luxury goods in certain regions, the target is to reduce the dealer network in China to around 80 outlets by the end of 2026.
With all of the measures that Michel outlined, he is confident that the iconic luxury vehicle marque will continue to make its mark for decades to come. He says:“ Strategy 2035 is the framework for realigning Porsche. It will require difficult decisions, but we will emerge from this crisis stronger than ever.”
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