SUSTAINABILITY added € 700m in costs. As a result, the operating profit declined to € 413m, representing an operating return on sales of 1.1 %.
Porsche CFO Dr Jochen Breckner said:“ The global challenges and the company’ s realignment impacted earnings in 2025. In 2026, our recalibration measures will continue to have one-off effects on earnings in the high three-digit million euros range.” He added:“ In order to secure adequate margins by Porsche standards in the medium term and strengthen our resilience in the long term, we accept these burdens.”
Value over volume production principles Michael said a central element of the new strategy is the consistent application of the“ Value over volume” principle. This is particularly relevant in China, where luxury segments have come under significant pressure. The manufacturing team is now tasked with keeping production levels below dealer sales and customer deliveries to maintain brand exclusivity.
In 2025, total deliveries to customers declined by 10.1 % to 279,449 vehicles. This reduction was partly caused by delivery gaps for models including the 718
manufacturingdigital. com 125