SUSTAINABILITY
In its 78-year history, Porsche has faced more than its share of financial stress and global headwinds. So, when announcing the German car manufacturer’ s rather chastening annual accounts, the new CEO Dr Michael Leiters focused on acceleration, not looking in the rearview mirror.
The former McLaren Automotive CEO said:“ We will comprehensively reposition Porsche, make the company leaner, faster and the products even more desirable.” Michael has introduced a series of targeted measures designed to make the company leaner and faster – prompted by a challenging 2025 financial year where group sales revenue reached € 36.27bn, down from € 40.1bn in 2024. At the same time, manufacturing costs hit € 31.2bn, up by € 1.5bn.
The company is now focusing on its core business to counter global upheavals, including tariffs and conflicts. The approach includes a systematic analysis of production processes to ensure technical excellence across all models and powertrain types.
Manufacturing costs and production shifts The rise in manufacturing expenses reflects the current complexity of the energy transition. Extraordinary expenses during the 2025 period totalled € 3.9bn, including € 2.4bn to realign the product strategy and rescaling the company operations.
An additional € 700m was required for battery activities, while US tariffs
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