What are the biggest roadblocks to adopting digital supply chains?
BRANDON: Fragmented data is the biggest roadblock. Most manufacturers have a patchwork of systems that were never designed to work together, and getting a consistent picture across all of them is difficult. It’ s an organisational challenge because a supply chain transformation touches almost every department. When no one is accountable for the whole thing, the result is a series of disconnected projects that each solve a pain point but never add up to a real capability.
Additionally, the roadblock that surprises clients the most is trust. If the factory floor has learned that the planning system is wrong more often than not, people stop using it as their source of truth. They develop workarounds like informal check-ins, their own spreadsheets and tribal knowledge. Getting the data right and convincing people to trust it again are two separate problems, and the second one is often harder than the first.
116 June 2026