DIGITAL MANUFACTURING
“ What brought me to the automotive industry from semiconductors was the momentum that made it a forerunner in eSIM technology ”
RALF SCHEDEL DIRECTOR DOMAIN AUTOMOTIVE , G & D
“ I crossed industries and brought G + D ’ s expertise in the emerging eSIM technology to car makers and Tier-1 suppliers , which meant I became more involved , pulled into automotive projects and the wider automotive world . To be a part of such a disruptive market is exciting from day to day , with Electrification , Digital Cockpit , and continuous SW-Updates to the Connected Car and Car-to-Cloud solutions all revolutionising the industry as we know it .” New expectations for car manufacturers Schedel knows that cars are no longer just about transporting people from A to B ; they ’ re now an integral part of everyday life .
“ Not that long ago , high-end in-car entertainment and technologies were seen as optional extras in high-end vehicles ,” he says . “ Today , drivers increasingly expect personalised digital experiences and flexible connectivity options as a must-have in every price category . Instant in-car connectivity is essentially the new horsepower and a new key selling point for attracting new customers .”
Car makers are also being faced more and more with local , country-specific regulations
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