ASAHI BEVERAGES
“ WE FEEL IT ' S IMPERATIVE TO LEAD ON SUSTAINABILITY AND SET KEY TARGETS TO NOT ONLY PROTECT OUR PLANET , BUT IN A WAY THAT ALSO GROWS OUR BUSINESS AND SHOWS THE WORLD THAT WE ARE LEADERS ”
DAVID BAXTER GROUP GENERAL MANAGER OF PROCUREMENT , ASAHI BEVERAGES commodity prices , changes to consumer preferences , and all during a pandemic - it has definitely built up resilience . It also shows the importance of business continuity planning and strategic relationships in the supply chain ,” says Baxter .
In order to stay ahead of these challenges , Baxter says : “ There is risk in everything we do , but it ' s about understanding the level of risk you and your organisation are comfortable with , and then ensuring clear communication internally and externally .
“ This limits potential surprises , and helps to incorporate robust business continuity plans allowing organisations to react with speed should an issue occur .”
Asahi Beverages and its suppliers Asahi Beverages works with thousands of suppliers in order to conduct its operations . “ It is our responsibility to ensure that we build on those relationships ,” says Baxter .
He adds : “ We share our strategic initiatives with our suppliers so that they can be a part of our journey , to meet our goals , and to ensure a strong focus on quality . We need partners that can work with us long term , those who have similar sustainability goals and can bring innovative ideas to the table so that we can work collaboratively .”
Operating within Australia and New Zealand , Baxter explains that the company ’ s distance from both Europe and the US limits the suppliers it can choose from , stating : “ We need to make sure that we are developing relationships with the suppliers we do have . Ensuring communication while delivering on strategic plans so that not only do we grow as a business , but our suppliers grow , too .”
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