ASAHI BEVERAGES doubled in size to produce more than two billion litres a year ,” says Baxter .
Asahi Beverages and its approach to sustainability As a market leader in the beverage industry , Asahi Beverages is committed to ensuring Australians and New Zealanders are enjoying and connecting with its products in a sustainable way that protects the planet .
Baxter says : “ We have some key strategic initiatives that we ' ve put in place . As a market leader , we feel it ' s imperative to lead on sustainability and set key targets to not only protect our planet , but in a way that also grows our business and shows the world that we are leaders in sustainability .”
Following its acquisition of Carlton & United Breweries , Asahi Beverages began to grow significantly overnight . Due to its portfolio , volume and spend the challenge for Asahi Beverages was to become one team . “ We did remarkably well ,” says Baxter
He adds : “ Due to COVID-19 , most of the transition occurred within a virtual environment , but we are very fortunate to have a young and dedicated team of procurement professionals focused on implementing and delivering key strategic initiatives that meet our Mid-Term Plan and have a huge positive impact on delivering our sustainability goals .”
This year , Asahi Beverages has been working on a number of sustainability initiatives including its barley programme , raspberries programme , and packaging strategy .
Baxter says : “ Developing our barley programme gave us oversight into the growing process to ensure the best quality barley is used in our beers . This programme allows us to track provenance of barley and gives us direct relationships with more farmers .
“ With this relationship , farmers have a direct link to our strict quality parameters ,
126 June 2022