Manufacturing Magazine - June 2021 | Page 97

INTELLIGENT PRODUCTS REPORT
SAP can help them reach their business goals . They are especially interested in our digital thread concept . That ’ s not simply connecting the dots , but connecting processes and actually breaking down those organisational barriers so that businesses can begin to get visibility upstream and downstream in these processes . That ' s a key part of our design operation strategy .”
Here SAP is leveraging its vast wealth of expertise , data and integrated platforms to guide businesses of all sizes through their digital transformation . “ These are expensive investments , they are hard projects to successfully accomplish , and they can

Our digital thread concept is not simply connecting the dots , but helps break down organisational barriers

take anywhere from 18 months to five years depending on how comprehensive they are . At SAP we ’ re delivering packages that allow customers to access rapid start capabilities . That can be in product lifecycle costing , or maybe in manufacturing through the cloud . We ’ re creating those on-ramps to make it easy for our customer to try out these capabilities and see if it works for them , and then build on it . The key thing is getting started .”
KEITH ZOBOTT
TITLE : GLOBAL VICE PRESIDENT OF DIGITAL PRODUCTS AND PROJECTS
Keith ' s background includes over 30 years of experience with product development , discrete manufacturing , Product Lifecycle Management ( PLM ), advanced analysis tools , and portfolio & program management . Keith led initiatives in large , complex , global organizations to reduce time to profitability , drive increased customer value , and increase cross-functional process integration . Currently , leading SAP ’ s Digital Product & Projects solution management organization where our customers ’ digital twin begins and initiates our design to operate digital transformation journey toward becoming an Intelligent Enterprise . Industry 4.0 technologies , including Product Lifecycle Management ( PLM ), are leading to significant disruption across manufacturing industries . Before joining SAP , he held various global leadership roles including developing strategic plans for Enterprise Product Lifecycle Management ( PLM ) and other product development enabling technologies for multi-billion-dollar global businesses .