between his business and people other than those working in procurement . E-commerce and sustainability will continue to develop and put some pressure on the packaging industry in terms of shorter lead times and greater customisation , and digital print is likely to increase in strength of presence .
For Smurfit Kappa , the future will see the business continue its high levels of innovation which it achieves through stellar inter-team connectivity . “ If a good idea comes up within the team , it becomes immediately available to everyone else ,” explains Goffard . “ Smurfit Kappa is not a centralised company , and we have over 20 Experience Centres throughout the world from which we ’ re always collecting feedback and insights . I think that ’ s the power of the innovation that Smurfit Kappa brings – we go from strength to strength .”
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