LEADERSHIP & STRATEGY
in October , Manufacturing Global reported on the announcement of Smurfit Kappa ’ s e-retail offering – eSmart – along with the news that the business was then working with 70 % of all leading European e-retail brands . Smurfit Kappa knows that packaging plays a vital role in customer experience , and advising businesses on that fact is something Goffard is passionate about .
“ For the majority of our customers ,
e-commerce is just another sales channel which drives complexity in operations and supply chains ,” he explains . “ It ’ s changing all the time and , though the growth it represents overall is comparatively small , it ’ s rapid growth in that sales channel . Doing packaging right in the fast-moving goods sector is very important but , due to the speed of change , I think there are many unknowns for companies in terms of approach .”
12 June 2018