KIMBERLY-CLARK ECUADOR
Some examples of KCE ’ s success in positioning Ecuador-bred brands in the South American market and regional brands into the Ecuadorian market have been :
Presence in trade events
1 . Establishing Huggies diapers as the consumers ’ preferred brand .
2 . Positioning Flor and Scott as the brand for toilet paper , after both brands have been present for years now in Ecuadorian households , with innovations and proposals of added value .
3 . Kimberly-Clark ’ s growth in Ecuador , from