KIMBERLY-CLARK ECUADOR
“ Our purpose as a company is to serve , develop individuals and innovative products for our consumers and clients . We are also committed to give something back to the community selecting our products every day ”
– Adriana Gonzalez , general manager for
Kimberly-Clark Ecuador
Ecuador ” ( Best done in Ecuador ).
Kimberly-Clark in Latin America manages corporate and local brands with the mission to achieve leadership in each of their markets . KC Ecuador is no exception to any effort focused on reaching this goal , since the subsidiary has performed toward constant expansion and adding new products during its 20-year old presence in the country .
“ I ’ ve been fortunate enough to grow along Kimberly-Clark in Latin America , developing a category in the region , reaching a more than $ 1 billion value , and with a double digit growth rate in revenue ,” detailed Adriana Gonzalez , current general manager for Kimberly-Clark Ecuador . Gonzalez , an industrial engineer at first , became an expert in business administration and marketing . The executive has worked for Kimberly-Clark for the last 18 years . She has been in charge of Ecuadorian operations since June 2012 .
Her closeness to consumers in Ecuador and in any other market where her managed brands have presence is due to an able understanding of user ’ s needs , learned from marketing surveys . Results from these are analyzed in Kimberly-Clark innovation centers , where improvements for any product are developed .
90 June 2015