USA grabs consumer attention ,” Essel ’ s website said . “ Its exceptional barrier ( EVOH and MPET ) is available in six high-luster shades and helps protect from counterfeiting .”
Outside of appealing to consumers attention spans , another company line — Green Maple Leaf™ — is appealing to their sense of environmental stewardship .
The Green Maple Leaf packaging is 100 percent recyclable and protects from oxidization with a “ proprietary water-barrier coated core layer and an all-polyethylene film multilayer laminate .” The line is specifically manufactured for cosmetics , toiletries and food products . The tube ’ s materials have “ memory ,” meaning once squeezed they return to their original shape .
Green Maple Leaf is part of Essel ’ s ongoing commitment to reducing their — and by association their clients ’— carbon footprint .
“ Green Maple Leaf supports and strengthens Essel ’ s Go-Green Initiative , ensuring that we are leading the way in making meaningful contributions for a greener , better , healthier planet ,” according to Essel ’ s website . “ Setting a new curve to packaging innovation , Green Maple Leaf is aimed at markets demanding sustainability by replacing EVOH tubes . It provides extraordinary product stability , shelf life properties , tube resilience and feel . Produced with fully recyclable thermoplastic polymers , Green Maple Leaf helps achieve the ultimate sustainability goal .”
Itaque consed quam aspero et modite
“ We realize as a company we need to demonstrate continuous improvements as our market is competitive ”
– Ted Sojourner , Regional VP
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