LIFETIME OF ACHIEVEMENT IN MANUFACTURING
Physics is an area Busch has an in-depth knowledge of . Born in 1960s West Germany to a primaryschool principal and bank clerk , he spent his early life studying quantum physics , earning a PhD in quantum chromodynamics from the University of Erlangen in Nuremberg . His educational background informs his understanding of Siemens customers , who desire innovation that replicates reality in controlled environments .
“ When we talk to our customers like BMW , they say , ‘ I don ’ t need an animated robot . I need a simulated robot . I have to see how it works in the real world ’.”
Busch envisions a future where companies “ Have a real-time digital twin following what happens in the real world and bringing that to the digital world .” that will help them “ optimise their system in a better way .” He called digitisation a means to “ help us all achieve growth and prosperity while using fewer resources .” This fits in with his commitment to sustainability and holistic , team-oriented approach as a leader .
In his 2020 book ‘ Beyond Great ’, a guide for leaders seeking to thrive in a post-COVID-19 world , Busch argues that leaders have to both define and
28 July 2024