ROLAND BUSCH
Siemens is a global manufacturer that serves customers in infrastructure , transportation , healthcare and industry . Its CEO Roland Busch describes the company as creating “ technologies with purpose ” that “ combine the real and digital worlds ” aiding in the production of smart , sustainable infrastructure , medical technology and travel . Siemens is as successful as it is ubiquitous – an impressive 92 % of Fortune 500 industry companies use its software – having grown more sustainable and digitally agile under Busch ’ s leadership .
Busch pushes Siemens ESG commitment to the next level with the DEGREE framework , a 360-degree approach aimed at catering for all stakeholders , including the planet . Under his leadership , Siemens has invested more than US $ 15.4bn (£ 12.3bn ) in digital companies and gone all in on the industrial metaverse . Busch also champions digital twins – dynamic replicas designed to map and structure variable data with a difference .
“ The difference between the digital twin we ’ re talking about and the gaming industry is we simulate ,” he explains during a keynote speech at CES 2024 . “ Simulation is physics-based . It ’ s best explained – if you animate a robot , you can move it as fast as you want . It moves smoothly , everything is fine . When you do that in a simulated digital twin and it moves too fast , it starts swaying . The physics kicks in .”
ROLAND BUSCH
TITLE : CEO COMPANY : SIEMENS
INDUSTRY : INDUSTRIAL MANUFACTURING
LOCATION : MUNICH , GERMANY
Roland Busch is the CEO of Siemens , the largest industrial manufacturing company in Europe . A 30-year company veteran , he first joined as Project Head of Corporate Research and Development in 1994 . Today he ’ s responsible for driving Siemens ' s digital transformation and serving the company ’ s global customer base .
“The difference between the digital twin we ’ re talking about and the gaming industry is we simulate ”
26 July 2024