SUPPLY CHAIN MANAGEMENT
SAP ’ s purpose is to help the world run smoothly and in doing so , to improve the lives of others .
The German company was founded as Systems , Applications & Products in Data Processing in 1972 and is now based in Weinheim with offices across the world , from Venezuela to Vietnam , the Netherlands to Nigeria . In each of them , SAP supports businesses to function in the best way that they can .
Over in San Jose , California , David Vallejo is responsible for product marketing for SAP ’ s global digital supply chain . Over the rocky recent years , he has led his team of experts to develop forward-looking strategies for the digital supply chain .
Product marketing is responsible for communicating SAP ’ s strategy , how the organisation can help companies evolve their supply chain and road map . But even more importantly , SAP listens to the market to understand trends and what is needed for the future .
“ For our customers , we embed business AI into our portfolio ”
DAVID VALLEJO VP , GLOBAL HEAD OF DIGITAL SUPPLY CHAIN , SAP
“ We talk with customers , industries , councils , analysts and more to understand what SAP should do ,” David begins . “ We ’ re essentially the conduit of the market back into SAP ’ s development organisation .”
In that capacity , David and his team help to determine what innovations that they should prioritise , what partnerships to pursue or strengthen .
“ In close collaboration with SAP ’ s product innovation teams , we bring the digital supply chain to life ,”