AUSTRALIA
John Howard visit 2013
customers facilitates great communication , and because of that , they ’ re better equipped to understand the needs of the consumer . As a company that has been a proud licensee of the Australia Made logo for many years , people know what they ’ re getting when purchasing a bed from A . H . Beard .
“ It ’ s about longevity ,” Beard said . “ When you deal with somebody for a long period of time , you get to understand what they look for in a product and what pushes their buttons . Every retail customer is different , so we are able to
customise our offering to maximise our relationship with each retail customer . We become more meaningful to them than the other guys , who are selling the same product in every shop in town .”
But nearly just as important as a relationship with their customers is the rapport built up with their suppliers . Due to A . H . Beard ’ s long-term existence in the industry , it has been able to build a strong association with its suppliers going back many , many years .
This strong relationship has helped A . H . Beard stay a step ahead in innovation .
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