Manufacturing Magazine July 2015 | Page 33

MANUFACTURING
Competitive Advantage Al Ansari himself asked : “ Why is there only one Bus Company like us in the whole of the GCC ?” The answers which uncover Hafilat ’ s competitive advantage extend far beyond the simple fact that they are the only manufacturer in the region to use aluminum .
He noted the crucial importance that partnerships have played in the company : “ Typically it is difficult to get a license to do what we do in the Middle East but through our partnership with international suppliers we have had all the experience and professional contacts on hand .” Not only has this partnership
Iyad Al Ansari , CEO at Hafilat Industry
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