has definitely started to make a dent in the UK and the US .”
The advanced approach to ecommerce opens up new avenues and new levels of customer interaction , as Penman explains . “ To give customers the best experience , a modern retailer needs to have consistent offerings and messaging , both digitally and in store . That ’ s the crux of the approach . That includes people being able to interact in store and online and have their details and transactions synchronised so that
“ To give customers the best experience , a modern retailer needs to have consistent offerings and messaging digitally and in store ”
Rohan Penman , Global Head of Technology , T2 Tea
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