T2 TEA
T2 Tea ’ s Global Head of Technology details the digital initiatives underway at the tea retailer pioneering new methods of customer engagement
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T2
Tea is one of the world ’ s premium tea companies , operating in tea retail , wholesale and tea wares . Started in Melbourne in 1995 , in 2013 the company was purchased by consumer goods giant Unilever . T2 nevertheless retains its Melburnian identity , while expanding in international markets , particularly the UK .
Rohan Penman is the company ’ s Global Head of Technology , overseeing a systematic digital transformation as part of his role . “ Anything that involves IT , I am accountable for ,” he states . “ That ’ s all the way from retail through to ensuring business to business connection capability , as well as having a website that is running efficiently , responsively and is always available .”
Penman admits that there “ had been a number of years where significant spend hadn ’ t occurred ”. Consequently , since joining , Penman has overseen a comprehensive update of T2 ’ s systems . “ There was a lot of change , to say the least ,” he notes . “ To start with , the warehouse
JANUARY 2020