59 shelves in the hope that they sell . What that results in is rising levels of waste and cost . Imagine if 70 % of the stuff you buy is built on demand for you and is then tailored to your needs . If you have certain tastes and preferences for the finish of metal products or the texture of plastic goods , you should be able to customise that and have it made on demand . That ’ s still a few years out , but the day is rapidly approaching . That ’ s when the impact on our carbon footprint and the benefits of sustainability could be really huge .”
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