LOTTE WEDEL
108 out these innovative technologies . In addition , it is utilising 3D printing for its products . “ We currently use the technology for sample products and the manufacturing of spare parts for some equipment ,” highlights Kluszczyński . We use advanced technologies during consumer research in order to get to know our present and future clients ’ needs in the best way . By analysing the micro-expressions of the face , or the brain ’ s areas of activity , we are able to understand the types of emotions and reactions that our products awaken . Knowledge acquired in this way has been used to redesign of Ptasie Mleczko ® packages , for example ,” explains Kluszczyński .
Other key areas the company is focused on include factory expansions and exporting products . Currently , export makes up 10 % of the company ’ s turnover and Wedel ’ s products can be found in over 60 countries . The company also looks to other directions , for example , Russia . “ We are spending a lot of resources and efforts to achieve our investments ,” says Kluszczyński . “ Our factory expansions have included new products ,
JANUARY 2020