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Being a sustainable business is about striking the balance between shareholder expectations , the needs and concerns of employees , the workers in throughout the supply chain and the environment . “ We truly believe that acting as a responsible business in society is not only an ethical obligation , but will also contribute to lasting economic success ,” says Adidas .

“ We have been working towards sustainability for many years and recognise that the task ahead of us is a marathon , not a sprint . It is about preparedness and setting the right pace , having both the

drive and stamina to make the distance . And most of all , it is about endurance : overcoming setbacks and difficulties , keeping the finishing line always in the forefront of our minds ,” reads the company ’ s website .

Adidas has outlined its sustainability strategy by breaking it into four pillars ; people , product , planet and partnership . This video , produced by Adidas explains its sustainable mission in more detail .

www . adidas . co . uk

34 January 2015