2013 BMW M6

BMW is making strides in sustainable manufacturing in more ways than one . As Norbert Reithofer , Chairman of the Board of Management of BMW AG says , “ With our entry into electromobility in 2013 we sent out a clear message on emissions-free mobility in urban areas . The fully electric BMW i3 is purpose built for electric driving .

“ We take a holistic approach by implementing sustainability along the entire value chain . We see this as an investment in the future . It is our way of ensuring that sustainability is established as part of the very structure of the company , becoming an integral part of our

day-to-day lives .” According to BMW sustainability is not a shortterm solution but rather a key component of its longterm corporate strategy . By 2020 , BMW aims to have reduced the CO 2 emissions of its European new vehicle fleet by at least 50 percent compared to 1995 . From the outset , the BMW Group also committed to the EU target of 95 grams of CO 2 per vehicle from 2020 onwards . On its production lines the company aims to reduce resource consumption per vehicle by 45 percent by 2020 compared to 2006 . Its long-term vision is to achieve completely CO 2 -free vehicle production .

www . bmw . com

32 January 2015