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L ’ Oréal ’ s ambition is to win one billion new consumers by means of its universalization strategy , which aims to answer all the diverse beauty needs of men and women around the world , by 2020 . Part of the Group ’ s growth strategy is its commitment to produce more but with less impact and to engage consumers , who are at the heart of its business , to make sustainable choices by offering them products that are both sustainable and desirable . In order to achieve this , L ’ Oréal commits to improving every part of its value chain , from research to operations , while sharing its growth with the communities it touches through it campaign , ‘ Sharing Beauty With All ’.

“ L ’ Oréal has a strong legacy in sustainability and a thorough ambition for the future . We are proud to announce ‘ Sharing Beauty With All ’, our sustainability commitment for 2020 . We believe consumers are at the heart of our sustainability drive and we want to reach the next billion consumers while making a positive impact on the world . By accelerating sustainable innovation within our business , and harnessing the power of our brands to inform consumers , we will raise awareness about sustainability and encourage consumers to make more sustainable choices ,” says the company .

www . loreal . com

26 January 2015