manufacturer ’ s operations .
Green Commerce Going forward , green operations will become an even more critical component of manufacturers ’ attempts to capture millennial customer loyalty and positively impact their bottom lines . Organizations that locate near their customer base can offer shorter shipping times and a minimal environmental footprint , while those near transportation hubs can take advantage of intermodal networks to deliver goods more sustainably . Despite the renowned fickleness of Gen Y customers , their environmental inclinations seem steadfast . Recognizing this trend and changing accordingly isn ’ t just a matter of customer retention , it ’ s about staying competitive for decades to come .
15